GLOBAL MARTECH COMPANY
An automated platform for higher campaign performance
The challenges our client faced
Running global campaigns at scale quickly exposed the limits of manual execution. Teams were losing time on repetitive adjustments, missing local engagement opportunities, and spending budget on campaigns that weren’t properly targeted. That’s where we stepped in, building an automated platform that streamlines campaign work end to end and helps teams move faster across every market.
Slow, manual campaign execution at scale
Campaign updates required hands-on work across multiple steps, making it difficult to move quickly or respond to market changes.
Manual localization across markets
Each country required its own language, tone, and messaging, turning simple updates into repetitive, time-consuming tasks.
Fragmented campaign workflows
Content writing, segmentation, list validation, and scheduling lived in separate tools, delaying launches and increasing the risk of error.
Inefficient use of marketing budgets
Outdated leads and weak localization lowered click-through rates and wasted spend across international campaigns.Automated, AI-driven campaign management
A platform that automates campaign creation, localization, segmentation, and delivery, turning global execution into a streamlined workflow.
How we solved it
We built a Ruby on Rails system powered by AI to generate localized content, segment leads intelligently, validate lists, and deliver campaigns reliably at scale.Technologies
Tech stack powering scalable, AI-assisted workflows.
The results
The solution brought significant improvements across key areas, directly addressing the client's main challenges.
Campaign creation reduced from weeks to minutes
Reliable high-volume delivery across multiple regions
Improved ROI through smarter segmentation and lead validation
