ADTECH RESEARCH PLATFORM
Podcast discovery & product placement signals
The challenges our client faced
The client’s marketing intelligence team needed better ways to use podcasts for audience insights and sponsorship planning. Their research process depended on piecing together information from multiple sources and formats, which made it hard to keep coverage current as the market moved quickly. They needed a way to turn podcast content into signals that could be searched, compared, and acted on consistently.
Slow discovery and missed market signals
Teams spotted new shows too late, struggled to track competitors, and still monitored sponsor mentions manually.
Sponsor mentions were buried in audio
Sponsorships often required manual listening or weak tagging, limiting visibility into competitor placements and open inventory.
Scattered data across platforms
Content and metadata lived across RSS feeds, platforms, and websites, making research fragmented and inefficient.
Limited transcript coverage blocked search
With fewer than 30% of shows offering transcripts, episode search and topic validation remained unreliable.Real-time podcast signals for ad placement strategy
Searchable podcast data and sponsor detection that surfaces the best placement opportunities in minutes.
How we solved it
We built a microservices platform that continuously ingests podcasts, generates searchable transcripts, and detects sponsor segments, surfaced through a single dashboard and API.Technologies
A seamless frontend and robust backend work together to deliver instant communication insights.
The results
The solution brought significant improvements across key areas, directly addressing the client's main challenges.
50,000+ new episodes indexed daily, expanding market coverage
Discovery time reduced from weeks to minutes for unsponsored or competitor shows
Campaign ROI improved by 30% by targeting high-growth podcasts
