SPONA
Smarter onboarding and project setup with AI assistants
The challenges our client faced
Designed to connect agencies through project collaboration, this B2B marketplace platform grew quickly. But early user flows didn’t consistently lead to activation, creating friction during onboarding and first project setup. A clearer, guided path was needed to help users reach value without relying on manual support.
Onboarding drop-offs in the first steps
Users abandoned onboarding early, especially around steps 3–5, because key information and next actions weren’t clear.
Unclear project requirements
Agencies couldn’t publish their first project when required inputs were missing or difficult to understand.
Repetitive support questions
Navigation and setup confusion drove a large share of tickets and slowed down both users and the team.Smarter onboarding and project setup with AI
Integrated guidance that helps users onboard and set up projects faster.
How we solved it
We built a microservices platform that continuously ingests podcasts, generates searchable transcripts, and detects sponsor segments, surfaced through a single dashboard and API.Technologies
Scalable backend stack powering automation, context enrichment, and conversational support.
The results
The solution brought significant improvements across key areas, directly addressing the client's main challenges.
Faster activation with fewer onboarding drop-offs
Higher first-project publishing completion
Reduced repetitive support tickets
Clearer, guided onboarding path for new agencies
