AI-POWERED PLATFORM
Mockup of a proactive AI assistant interface for user engagement.
The challenges our client faced
The client runs a digital SaaS platform where an AI assistant is central to the user experience. As usage grew, engagement wasn’t as consistent as expected and the assistant journey introduced friction in daily use. They needed a stronger engagement foundation that wouldn’t add complexity to the product.
Reliability issues in real-time interactions
Occasional API delays disrupted the experience and made responses feel inconsistent.Limited personalization for different users
End-users couldn’t easily tailor how the assistant behaves, limiting usefulness and satisfaction.Reactive assistant experience limited engagement
Users had to initiate every interaction, which reduced adoption and motivation over time.AI-powered, user-driven engagement system
A proactive assistant layer that supports reminders, real-time interactions, and user-level customization.
