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Why Would American Health Tech Companies Choose a Croatian Health Tech Development Partner?

Iva P.4 min readJul 29, 2022Business & Life
Iva P.4 min read
Contents:
What is ACAP and why did we decide to attend it?
Why is Croatian talent beneficial to US health tech companies?
5 reasons why US health tech companies choose Croatian partners
Want to work with a Croatian software development company?

Last month, part of our team went to New York City to attend a conference called ACAP, which was organized by the Association of Croatian-American Professionals.

It was a fantastic opportunity to explore how American healthcare providers and health tech development partners like us collaborate. We gained valuable insights into why American clients prefer working with Croatian healthcare software development companies to develop custom solutions and how our custom healthcare software solutions help them innovate and grow.

What is ACAP and why did we decide to attend it?

Founded in 2014, The Association of Croatian-American Professionals (ACAP) is an international network of over 2,000 professionals from various industries and academic communities. It is a non-profit organization whose aim is to promote knowledge-sharing and networking between Croatian and Croatian-American professionals, as well as trade between the two.

ACAP holds an annual conference, and this year the theme was called An evolving mindset: Innovation, Collaboration, & Sustainability. Over 300 professionals from both the US and Croatia attended the conference. As a software company that works on projects in the healthcare sector, we took part to better understand how American companies are evolving through collaboration and innovation in the healthcare industry.

Our healthcare software development company at ACAP

Devōt team: Krešimir, Angela and Martin together with Srdjan Lončar, ACAP member and founder of CareSpeak & Skok123 Angel Group

We decided to participate in this conference because most of our clients are American, and we wanted to share their success stories. We had the pleasure of attending a panel discussion on US HealthTech Companies Tapping into Croatian Talent. We heard a lot of interesting and valuable information about Croatian-American cooperation in the health tech industry.

Why is Croatian talent beneficial to US health tech companies?

The panelists included experts from Gencove, OptimizeRx, Noom, and EdgeOne Medical. They gave their insights into their business in the U.S. and explained the importance and value of their Croatian teams. Also among the panelists was Sandro Blaslov, Executive Vice President of Technology at Rectangle Health, a client of ours. Sandro told the story about his first conversation with Martin, our founder, and CEO:

“When I received Martin’s number, I actually called him right away. He took the call in a rental car by the beach, and I immediately thought I definitely want to work with this guy because he had no problem taking this call during vacation. That shows tenacity, right? I found out later that he was actually on his honeymoon. Also [laughs], his wife was not mad because of that.”

USA companies talking about Croatia as health tech development partner

Panel on topic US HealthTech Companies Tapping into Croatian Talent

Sandro said Rectangle Health aimed to understand their customer's pain points and resolve them by integrating solutions into their ERP system. To do this well and continuously improve upon the technology, Rectangle Health needed developers, IT staff, product managers, scrum masters, business analysts, etc.

5 reasons why US health tech companies choose Croatian partners

  • Croatian software development companies don’t have issues telling you that your idea is not a good one and that you shouldn’t waste money on it, which can save you a lot of nerves and, well, money when developing custom healthcare software solutions.

  • Croats foster open and direct communication. They’re opinionated and provide constructive criticism, which, combined with the technical expertise of the company you’re partnering with, is crucial when you’re making a substantial investment in software solutions.

  • Croatia’s membership in the EU and NATO ensures secure healthcare data and compliance with global data security regulations, critical for handling sensitive patient data and ensuring robust security measures for all healthcare applications.

  • Croatian healthcare software development companies maintain high levels of professionalism across all roles—from developers to project management—with both high-level and operational staff demonstrating strong competence. This ensures efficient, effective, and innovative solutions for the healthcare industry.

  • Everyone speaks English fluently, so it’s easy to get information from the people, you don’t need a translator like in some other countries and it’s just easier to head toward a common goal, making Croats ideal healthcare technology partners for US-based projects.

On the other hand, Sandro shared his view on their partnership with Devōt:

“There are often problems with time zones. So when I called Martin, it was around 9 am for me and 3 pm for the team in Croatia, so I just wanted to see their energy level at that hour. The meeting was scheduled for half an hour, and it turned into a two-hour architectural meeting. Long story short, the partnership is [still] going strong. […] I realized that I highly value the level of open communication. A lot of times vendors tell you what you want to hear, and the reason we have the team in Croatia is that they don’t mind saying “that’s not going to work.” No mincing words. If you’re developing something, you want people who can tell you the truth, not what you want to hear. That’s really important.”

We’re glad to hear such valuable feedback from our client, and hearing it directly from Sandro at such an event was a great honor for us. We’re convinced that our relationship can only get stronger, and we’re looking forward to new and exciting projects to work on.

Hire us for custom software development

Want to work with a Croatian software development company?

If this article has inspired you to explore partnerships with Croatian healthcare software development companies, especially if you're in the health tech industry, we would love to connect. Whether you're seeking a reliable healthcare software development partner or looking to develop custom healthcare software solutions, contact us, and we can help you find the right technological solutions for your project.

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