GLOBAL MARTECH COMPANY
Turning fragmented marketing data into real-time decisions
The challenges our client faced
Our client supports marketing teams that depend on timely, consistent performance data to make daily decisions. But over time, their reporting ecosystem became harder to manage. Teams struggled to get a clear view of results without extra effort, and the foundation couldn't keep pace with growth or evolving privacy expectations.
Fragmented marketing data
Data lived across multiple tools with different structures and refresh cycles, forcing teams to switch platforms and manually reconcile metrics.
Manual reporting overhead
Analysts used 5–7 tools to produce a single report, spending over 60% of their time on repetitive work and fixing broken pipelines.
Scalability and compliance challenges
As the business scaled and privacy requirements tightened, manual pipelines couldn’t keep up with governance, consistency, and consent tracking.Automated, unified data platform
A single foundation that standardizes marketing data and delivers near real-time reporting across teams.
How we solved it
We built a scalable, automated data platform that unifies marketing data, reduces manual work, and delivers reliable insights in near real time.Frontend
A simple, intuitive dashboard that makes reporting easy and accessible for marketing teams.
Backend
A robust backend that continuously ingests and standardizes data from multiple sources, built for performance, reliability, and scale.
Data processing & exports
A unified data layer with flexible exports to BI tools, spreadsheets, databases, and APIs.The results
The solution brought significant improvements across key areas, directly addressing the client’s main challenges.
Dashboards refreshed within minutes instead of days
ETL maintenance reduced by 80%
Data blended from 10-20 platforms instead of 1-2
