GLOBAL MARTECH COMPANY

High-volume SMS delivery at global scale

Mockup of a high-volume SMS delivery platform for global messaging.

Project info Challenges Technology The results

Global MarTech company, Industry: MarTech, Services: Dedicated development team, Team size: 3 people, Architecture: Monolithic

The challenges our client faced

This global MarTech company runs large-scale SMS campaigns as part of performance marketing and customer communication. As volume and geographic reach expanded, they needed delivery that stayed dependable across regions and providers while keeping spend under control. They also needed the system to stay connected to campaign tooling and reporting without creating operational overhead.

Scaling global messaging without cost spikes

Without smart routing and orchestration, messaging costs could rise sharply, provider downtime could hurt performance, and scaling across regions would be unreliable.

High-volume, multi-country message delivery

The platform had to send hundreds of thousands of SMS messages daily across many countries, each with different provider APIs, pricing, and delivery constraints.

Cost optimization and routing complexity

SMS providers vary in cost and reliability. Poor routing could increase spend and reduce campaign effectiveness.

Integration with marketing and analytics systems

The system needed real-time data exchange with campaign and analytics tools, while keeping recipient management and reporting simple.

Intelligent SMS orchestration at scale

A cloud-ready platform that routes messages across providers automatically, optimizes cost and reliability, and supports real-time campaign control.

Illustration representing intelligent SMS orchestration and global message routing.

How we solved it

We delivered a high-performance messaging system built for speed, scalability, and operational efficiency in global SMS campaigns.

Frontend

A responsive interface for managing campaigns, monitoring delivery performance, and viewing real-time analytics.

React

JavaScript

Vite

Backend

A robust orchestration layer that runs concurrent campaigns, applies routing logic, and ensures fast, reliable delivery.

Java

Spring Boot

PostgreSQL

Redis

The results

The solution brought significant improvements across key areas, directly addressing the client's main challenges.

SMS delivery costs reduced by 25% through intelligent provider selection

Up to 500,000 messages processed per hour with 99.9% delivery reliability

Real-time campaign adjustments enabled through seamless integrations

Continuous evolution with new provider integrations and analytics

Our collaboration models to meet your needs

Whether you need specialized skills or a fully dedicated team, we offer flexible collaboration models that deliver results aligned with your business objectives.