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Product Discovery Techniques That Actually Work in B2B: From Interviews to Data-Driven PrototypingIva P.11 min readApr 7, 2026Complex B2B sales cycles demand more than quick tests. Discovery techniques like customer interviews, shadowing, and telemetry-informed prototyping help teams align with stakeholders and reduce risk.
Product Discovery Techniques That Actually Work in B2B: From Interviews to Data-Driven Prototyping